Design and conduct qualitative research to provide clear, unbiased insights into participants' experiences and perspectives.Translate abstract ideas and concepts into usable frameworks and structuresDevelop learning experiences that turn complex concepts into practical understanding and behavior.Identify and mitigate risks to credibility, ethics, and reputation
Director of Communications & DEI Advisor
Strategic Sales Queen
• Voice of the Client research & analysis
• Translate sales strategy into deliverables (frameworks, scripts, assets)
• Ethical messaging & risk evaluation
Doctoral Researcher
University of Limerick, Department of Sociology
• Qualitative research design & execution
• Thematic analysis & insight generation
• Systems & organizational analysis
Tutor
University of Limerick, Department of Sociology
• Seminar facilitation & discussion leadership
• Translation of abstract theory into tangible, real-world examples
• Inclusive classroom & participation design
I work by...
• Protecting the integrity of data, language, and decisions;
• Identifying misalignment before it becomes a problem;
• Translating complexity into usable clarity;
• Pushing back on weak logic, bias, and manipulation; and
• Designing for real people rather than ideal users.